Browsing by Subject "CONTRASTING IMPACT OF CELEBRITY ENDORSED ADVERTISEMENTS TRIGGERING SELF-COMPASSION AND SELF-ESTEEM ON CONSUMERS’ ATTITUDE TOWARDS SUCH ADVERTISEMENTS – MEDIATING ROLES OF CELEBRITY ATTRACTIVENESS, CELEBRITY EXPERTISE AND CELEBRITY TRUSTWORTHINESS"
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Browsing by Subject "CONTRASTING IMPACT OF CELEBRITY ENDORSED ADVERTISEMENTS TRIGGERING SELF-COMPASSION AND SELF-ESTEEM ON CONSUMERS’ ATTITUDE TOWARDS SUCH ADVERTISEMENTS – MEDIATING ROLES OF CELEBRITY ATTRACTIVENESS, CELEBRITY EXPERTISE AND CELEBRITY TRUSTWORTHINESS"