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Browsing by Subject "Perceived quality, brand image, brand equity, price and promotion."

Browsing by Subject "Perceived quality, brand image, brand equity, price and promotion."

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  • The Role of Price and Promotion in Creating Brand Equity 
    Mehvish Umer; Sohnia Salman (© Lahore School of Economics, Volume 07;No.2, 2019)
    The purpose of this study is to ascertain the influence of price and promotion on brand equity, which eventually leads to the determination of consumer’s preference for a particular brand. This research aims to add value ...