Browsing Academic Articles in Lahore School of Economics Journals by Subject "Consumer ethnocentrism"

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Consumer Behavior Toward Nonlocal Brands

Sana Azar; Amina Talat; Feryal Khan; Anam Rana (© Lahore School of Economics, 2014-04)

This study explores consumer behavior toward nonlocal brands in Pakistan. Specifically, it examines the extent to which (i) product quality, (ii) country of origin, (iii) religiosity (in the context of Pakistan as a ...
The Impact of Consumer Ethnocentrism on Purchase Intentions: Local Versus Foreign Brands

Mehrukh Salman; Uswa Naeem (© Lahore School of Economics, 2015)

This study evaluates the impact of consumer constructs, including ethnocentrism, attitudes toward brands, and celebrity endorsement, on purchase intentions for beverages in Pakistan. A quantitative survey was administered ...

Now showing items 1-2 of 2

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