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Browsing Academic Articles in Lahore School of Economics Journals by Subject "religious conviction"

Browsing Academic Articles in Lahore School of Economics Journals by Subject "religious conviction"

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  • Sana Azar; Amina Talat; Feryal Khan; Anam Rana (© Lahore School of Economics, 2014-04)
    This study explores consumer behavior toward nonlocal brands in Pakistan. Specifically, it examines the extent to which (i) product quality, (ii) country of origin, (iii) religiosity (in the context of Pakistan as a ...

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