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Does the Choice of Brand Positioning Strategy Matter in the Creation of Brand Love? The Mediating Role of Brand Positioning Effectiveness
Saad Shahid
(
© Lahore School of Economics, Volume 08;No.1
,
2019
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Author
Saad Shahid (1)
Subject
Brand positioning strategy, brand positioning effectiveness, brand love, high street retail and Pakistan. (1)
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Date Issued
2019 (1)