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Corporate Social Responsibility and Customer Behavior: A Developing Country Perspective
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| dc.contributor.author | Farida Saleem | |
| dc.contributor.author | C. Gopinath | |
| dc.date.accessioned | 2016-03-17T05:32:50Z | |
| dc.date.available | 2016-03-17T05:32:50Z | |
| dc.date.issued | 2015-09 | |
| dc.identifier.citation | The Lahore Journal of Business, Volume 4, No.1 | en_US |
| dc.identifier.issn | 2223-0025 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/14377 | |
| dc.description | 4 : 1 (Autumn 2015): pp. 1–22 | en_US |
| dc.description.abstract | This study evaluates the determinants of customer behavior (brand loyalty and willingness to pay a price premium) within the framework of corporate social responsibility. We develop and test a model in the context of a developing country. The results reveal that customer CSR activities have an impact on customer behavior while environmental CSR activities have an insignificant impact. Trust appears to mediate the relationship between customer CSR and customer behavior, but remains insignificant in the relationship between environmental CSR and customer behavior. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | © Lahore School of Economics | en_US |
| dc.subject | environmental CSR | en_US |
| dc.subject | customer CSR | en_US |
| dc.subject | brand loyalty | en_US |
| dc.title | Corporate Social Responsibility and Customer Behavior: A Developing Country Perspective | en_US |
| dc.type | Article | en_US |
