• The Impact of Dividend Policy on the Relationship Between Institutional Ownership and Stock Price Volatility: Evidence from Pakistan 

  Atif Hussain (© Lahore School of Economics Vol.02, No.1, 2013)

  This study aims to determine the effects of dividend policy on the relationship between institutional ownership and stock price volatility, based on a sample of 36 firms listed on the Karachi Stock Exchange over a ...
• An Analysis of Competition and Displacement of Business among Media Forms in the Advertising Media Market of Pakistan 

  Barira Bakhtawar; Faiza Latif; Asifa Kamal (© Lahore School of Economics Vol. 10; No. 1, 2021-11)

  The primary objective of this research is to ascertain the relationship between market shares of traditional and digital media in Pakistan by using the theoretical framework of the media niche theory. In order to achieve ...
• Asset Pricing and Evidence of Price Discovery in Sustainable Equity Portfolios 

  Abdul Qadeer; Ashfaq Ahmad (© Lahore School of Economics Vol.10, No.1, 2021-11)

  Using the Fama-French three factor method, the size sorted liquidity-based three factor method, and the Fama-French five factor model, this study explores the dynamics of price discovery and asset pricing in sustainable ...
• Accrual Management in the Pakistani Non-Financial Firms: Explaining the Role of Idiosyncratic Risk and Macroeconomic Uncertainty 

  Abdul Rashid; Nida Ishfaque; Zainab Jehan (© Lahore School of Economics Vol. 10; No. 1, 2021)

  The growing global uncertainty has pushed firms to re-assess their financial strengths, and re-examine their earning management strategies and methods. It is now common knowledge that firms face unexpected variations ...
• Gamification and Consumer Loyalty: The Role of Utilitarian and Hedonic Benefit 

  Anam Shahid; Sadia Arshad (© Lahore School of Economics, Volume 10; No.1, 2021)

  Gamification is a trend of the future that primarily influences consumer behavior. This, in turn, triggers loyalty via a game-thinking loop. The multifold application of gamification, however, has remained a buzzword ...
• Consistency of Debt Policy: An Intrinsic Role of Business Group Affiliation 

  Wajiha Rasheed; Kanwal Iqbal Khan; Syed Muhammad Waqar Azeem Naqvi; Shahid Mahmood (© Lahore School of Economics, Volume 10;No.1, 2021)

  The debt structure remains an area of indispensable concern for businesses across the globe. The organizations are facing difficulty to achieve an optimal capital structure due to inconsistent debt policy. This study ...
• Role of Carroll’s CSR Pyramid in Shaping Consumer Buying Behavior: A Case of Detergent Industry of Pakistan 

  Haadiah Yasir; Syeda Anna Amjad (© Lahore School of Economics, Volume 09;No.2, 2021)

  The purpose of this paper is to empirically apply the concept of Carroll’s CSR pyramid, on the buying decisions and behaviors of consumers, particularly when selecting a detergent/washing powder in Pakistan. Here, the ...
• (In) Direct Effects of Customer-Defined Market Orientation on Brand Loyalty through Purchase Intention and Brand Image: A Parallel Mediation Approach 

  Naveed R. Khan; Zain Ul Abedin; Arsalan Mujahid Ghouri (© Lahore School of Economics, Volume 09;No.2, 2021)

  This study investigates the impact of market orientation on brand loyalty, primarily through variables pertaining to the purchase intention and brand image. In order to achieve this aim, this study have resorted to testing ...
• A Comparative Study of Banking Sectors of Pakistan and India: An Application of Data Envelopment Analysis 

  Aamir Shahzad; Tahir Mahmood; Mehwish Shahzad (© Lahore School of Economics, Volume 09;No.2, 2021)

  The main aim of this paper is to investigate the efficiency, change in productivity, and the sources of efficiency in the commercial banking sector of Pakistan and India. For this purpose, the performance analysis has been ...
• The Mediating Role of Customer Engagement on Brand Involvement and Emotional Brand Attachment 

  Shehla Qaiser; Muhammad Adnan Bashir; Muhammad Yasir; Syed Muhammad Fahim (© Lahore School of Economics, Volume 09;No.2, 2021)

  Online customer brand engagement (OCBE) has become an important relationship marketing construct within the realm of academics, as well as with practitioners. The emanating literature on OCBE offers diverse definitions, ...
• Pre-COVID Performance and Risk Assessment of Asset Management Companies; Evidence from an Emerging Market 

  Fouzia Hadi Ali; Javeria Barkaat; Majid Ali; Muhammad Aamir (© Lahore School of Economics, Volume 09;No.2, 2021)

  By using the Autoregressive Distributed Lag (ARDL), and the Emerging Market Z-Score Model, we have examined the performance and factor of riskiness of Pakistan's asset management companies, for the years pertaining to ...
• Determining the Impact of Intangible Assets on Intellectual Capital and Competitive Advantage in Banking 

  Ramla Sadiq; Safia Nosheen (© Lahore School of Economics, Volume 09;No.1, 2020)

  This paper carries out the empirical tests in order to validate the hypothesis that resource intangibility, in the form of intangible assets, contributes towards the intellectual capital, and the competitive advantage in ...
• Risk Management & Financial Performance of Commercial Banks in Pakistan 

  Ghulam Saghir; Emad Tabassam Ch (© Lahore School of Economics, Volume 09;No.1, 2020)

  The main objective of this study is to find out how, the two different types of risks, i.e. Liquidity Risk & Credit Risk, affect the overall profitability/financial performance of commercial banks in Pakistan. We used ...
• Noise Trading and Single Stock Futures: Modifying Sentana & Wadhwani’s Model 

  Imran Riaz Malik; Attaullah Shah (© Lahore School of Economics, Volume 09;No.1, 2020)

  Derivatives, and their influence on the dynamics of underlying stock markets, is an interesting topic of debate, which predates their introduction. The unresolved influence of derivatives on their underlying stock markets ...
• Attributes of Internal Audit and Prevention, Detection and Assessment of Fraud in Pakistan 

  Naveed Khan; Abdul Rafay; Amer Shakeel (© Lahore School of Economics, Volume 09;No.1, 2020)

  With it being considered as a value-added activity, the Internal Audit function (IAF) of a firm is one of the most important functions in an organization. During the last decade, the role of this particular function has ...

View more