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Browsing Academic Articles in Lahore School of Business Journal by Author "Samra Chaudary"

Browsing Academic Articles in Lahore School of Business Journal by Author "Samra Chaudary"

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  • Consumer Perceptions of Private Label Brands in Pakistan 
    Sana Azar; Samra Chaudary; Ansa Mehmood (© Lahore School of Economics, 2017)
    As the world market share of private label brands (PLBs) increases, so does the importance of and need for research in this field. Given the growing presence of PLBs in Pakistan, this study aims to examine the effects of ...
  • Developments in Studies on Cross-Border Mergers and Acquisitions, 1996–2011 
    Samra Chaudary; Saad Shahid (© Lahore School of Economics, 2013-06)
    This paper analyzes the methodological and publication trends in the literature on cross-border mergers and acquisitions over three five-year periods, 1996–2001, 2001–06, and 2006–11. Based on a selection of 23 journals ...

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