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Browsing Academic Articles in Lahore School of Business Journal by Subject "Brand positioning strategy, brand positioning effectiveness, brand love, high street retail and Pakistan."

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Does the Choice of Brand Positioning Strategy Matter in the Creation of Brand Love? The Mediating Role of Brand Positioning Effectiveness

Saad Shahid (© Lahore School of Economics, Volume 08;No.1, 2019)

of brand positioning strategies (benefit brand positioning strategy, feature brand positioning strategy and surrogate brand positioning strategy) on brand love, by conceptualizing brand positioning effectiveness as a ...

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