Browsing Academic Articles in Lahore School of Business Journal by Subject "Customer orientation, customer-oriented behavior, customer intimacy, commitment, dyadic data, interpersonal relationship"

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Does the Choice of Brand Positioning Strategy Matter in the Creation of Brand Love? The Mediating Role of Brand Positioning Effectiveness

Muhammad Ahmad; Mirza Ashfaq Ahmed (© Lahore School of Economics, Volume 08;No.2, 2020)

This study examines the relationship of a firm’s customer orientations, salesperson customer-oriented behavior and customer intimacy with customer commitment. For the purpose of this study, the interpersonal relationship ...

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