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Browsing Academic Articles in Lahore School of Business Journal by Subject "Perceived quality, brand image, brand equity, price and promotion."

Browsing Academic Articles in Lahore School of Business Journal by Subject "Perceived quality, brand image, brand equity, price and promotion."

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  • The Role of Price and Promotion in Creating Brand Equity 
    Mehvish Umer; Sohnia Salman (© Lahore School of Economics, Volume 07;No.2, 2019)
    The purpose of this study is to ascertain the influence of price and promotion on brand equity, which eventually leads to the determination of consumer’s preference for a particular brand. This research aims to add value ...

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