The primary objective of this research is to ascertain the relationship between market shares of traditional and digital media in Pakistan by using the theoretical framework of the media niche theory. In order to achieve ...

One of the reasons affecting job satisfaction is the leadership style that engages the employees on a daily basis. Although perceived leadership has been studied well in the past, but there are fewer studies focusing on ...

Training helps meet specific skill deficits in employees’ performance. Successful organizations and managers realize the importance of human resources; trained human resources are key to maintaining a competitive advantage ...

With it being considered as a value-added activity, the Internal Audit function (IAF) of a firm is one of the most important functions in an organization. During the last decade, the role of this particular function has ...

Over the years, the usage of smartphones has burgeoned worldwide. However, it is noteworthy that with this multiplied usage and popularity of smartphones, most of the consumers demonstrate erratic behavior in the selection ...

Over the years, Islamic banking has emerged as a viable alternative to conventional banking, especially after the global financial crises of 2008. Despite the fact that the existing literature emphasizes on this significant ...

As the world market share of private label brands (PLBs) increases, so does the importance of and need for research in this field. Given the growing presence of PLBs in Pakistan, this study aims to examine the effects of ...

This study examines the potential interaction of a firm’s financing and investment decisions. It studies broadly how firms manage underinvestment and liquidity risks. To estimate the effects of these decisions, the study ...