The Impact of Consumer Ethnocentrism on Purchase Intentions: Local Versus Foreign Brands

dc.contributor.author	Mehrukh Salman
dc.contributor.author	Uswa Naeem
dc.date.accessioned	2017-07-20T05:55:24Z
dc.date.available	2017-07-20T05:55:24Z
dc.date.issued	2015
dc.identifier.uri	http://hdl.handle.net/123456789/15706
dc.description	PP.18; ill	en_US
dc.description.abstract	This study evaluates the impact of consumer constructs, including ethnocentrism, attitudes toward brands, and celebrity endorsement, on purchase intentions for beverages in Pakistan. A quantitative survey was administered to collect the data and a path analysis conducted to test the model. Based on a sample of 150 respondents, our results indicate a positive relationship between ethnocentrism and purchase intentions with respect to local brands. Moreover, ethnocentrism, attitudes toward brands, and celebrity endorsements all have a significant impact on purchase intentions for local brands.	en_US
dc.language.iso	en	en_US
dc.publisher	© Lahore School of Economics	en_US
dc.relation.ispartofseries	Vol. 3;No.2
dc.subject	Consumer Ethnocentrism	en_US
dc.subject	celebrity Endorsement	en_US
dc.subject	Attitudes	en_US
dc.subject	Purchase Intentions	en_US
dc.title	The Impact of Consumer Ethnocentrism on Purchase Intentions: Local Versus Foreign Brands	en_US
dc.type	Article	en_US