Abstract:
Purpose: GrSCM (Green Supply Chain Management), as an academic research field is still considered to be in the elementary phase especially in Asian Developing Economies. As a first wave of investigation, the basic proposition of this study is to pragmatically analyze the relationship between Green Practices adopted by the firms and their consequences on Firm Performances. The current research strives to extend a more integrated avenue towards examining the influential power of Green Supply Chain Management Practices (Inter and Intra Organizational Activities) on manifold magnitudes of Firm Performance Measures with a mediating role of Competitiveness and Investment Recovery. This paper also serves as an inaugural to ascertain the mediating role of Competitiveness in the association between Investment Recovery and Firm Performance Measures
