Abstract:
The emergence of AI-generated artwork is challenging traditional notions of authorship,
originality, and ownership. As a result, copyright norms worldwide are being reassessed. This study
covers four major jurisdictions: the US, the European Union, the UK and China, through current
theories and recent court cases. The data shows that the US and European Union adhere to strict rules
that require human authorship, while the UK and China are exploring more flexible models. We also
examine industry responses and issues of privacy and ethics in relation to the unlicensed use of
copyrighted material for AI training. Based on the research on responsible AI and frameworks that
prioritize transparency, fairness, and privacy, we suggest that a new legal category for machineassisted creativity should be established. This would recognize both human creators’ dignity and
economic interests while emphasizing joint authorship. The analysis concludes with
recommendations for the visual arts sector, including enforceable rules that require transparency
around terms and conditions, a licensing system, ethical audits, and global governance of the sector
through organizations such as WIPO
