Purpose: This multilevel study aims to find the direct impact of Team Resilience on Organizational Citizenship Behavior and also the indirect impacts of Team Resilience on Organizational Citizenship Behavior through Team ...
Making use of the Signaling Theory, this dissertation investigates the impact of expertise of third-party endorsement (TPE) and self-susceptibility to product placement in vlogs in forming the para-social relationship ...
This study explores how the attractiveness of digital influencers effects a customer’s relationship with the influencers and the brands they endorse on Instagram. The structural model analyzes the impact of social ...
This research has assessed how financial literacy and fear of COVID-19 affect financial anxiety and investor optimism. It has also assessed how anxiety and optimism impact risk tolerance. Gender and education have also ...
Mobile money innovations are expanding rapidly in developing countries, where they cater for the issue of financial exclusion by extending financial services to the millions of unbanked population. However, the adoption ...
As from last few years, executive compensation is a hot debate, it has been aired in electronic media, academic and practical research thus the study empirically investigates the interrelationship between executive ...
Purpose: The current study tests two models. First model included celebrity endorsed advertisement triggering self-compassion (featuring a normal sized celebrity) as the independent variable, attitude towards advertisement ...
Purpose: Exploring the ‘green gap’, the purpose of the research is to draw on the theory of planned behavior to investigate the impact of inward and outward environment attitude facilitated by perceived consumer effectiveness ...
The purpose of this study is to investigate investor Herding, an irrational behavior from the Behavioral Finance domain, in both conventional and Islamic stock markets of Indonesia and Pakistan. The study employs the ...
Idiosyncratic deals (i-deals) are being recently advocated as effective human resource strategies to derive favorable employee job behaviors. Despite the rapid advancement of i-deals in practice, less scholarly attention ...
Brand hate is felt when the consumer experiences extreme negative emotions towards the brand thus detaches oneself from that brand. This study probed the conditions where a consumer forgave the brand that they hated and ...
Purpose: Recent rise in global warming has led to more sustainable choices by consumers and increasing focus on environmental responsibility by the firms (Chen et al., 2016). Green marketing has emerged as an effective ...