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Browsing Business & Management by Issue Date

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Now showing items 21-39 of 41

Employee attributions of CSR and employee performance outcomes: Examining the relevance of perceived overall justice

Maira Habib (© Lahore School of Economics, 2019)

This study examines the relationships of employee attributions of CSR as substantive and symbolic with both in-role and extra-role performance outcomes. Furthermore, this study investigates how these relationships are ...
“A tale of Female Entrepreneurial Intentions in an Urban Setting; The fire of passion and the grace of networking”

Mehak Sajjad (© Lahore School of Economics, 2019)

Purpose: Due to increasing competition within the job market, entrepreneurship has lately emerged as one of the top career choices for many people. The trend has drastically changed as this male dominated entrepreneurial ...
Organizational Resources and Internationalization of Born-global SMEs: Empirical Evidence from Pakistan

Aqsa Sadiq (© Lahore School of Economics, 2019)

This thesis explores the role of human capital for early internationalization of SMEs also known as born-global firms. Drawing from the resource-based view and network theory, a conceptual model is proposed. This model ...
An Integrated Model of Dark Side of Organizational Citizenship Behavior

Ali Taimur Baig (© Lahore School of Economics, 2019)

This research examines the formation of compulsory citizenship behavior in the employees of insurance sector through the lenses of JD-R theory and COR theory. For this purpose, active-aggressive abusive supervision, ...
Antecedents of “Trust and Perceived Usefulness” and Their Effect on Continuance Intention of Mobile Payment Platforms: A Mediation and Moderation Study from Pakistan

Ayesha Jamal (© Lahore School of Economics, 2020)

Purpose: Further to Innovation Diffusion Theory and Technology Acceptance Models, this academic research determines how Trust and Perceived Usefulness of a Mobile Payment Platform affects the Continuance Intention of a ...
Impact of Consumer's perceived Greenwashing in Advertisements on Green Brand Equity of the Firm: A moderated mediation model using elements of Green Branding

Aqsa Sultan (© Lahore School of Economics, 2020)

Purpose: Recent rise in global warming has led to more sustainable choices by consumers and increasing focus on environmental responsibility by the firms (Chen et al., 2016). Green marketing has emerged as an effective ...
Understanding the Factors Affecting Purchase Intention for Peer to Peer Rental Accommodation Services: A Study of the Developing Economy

Rafia Saman (© Lahore School of Economics, 2020)

Purpose: Shared accommodation services are becoming increasingly popular worldwide and have become a threat for the traditional hotel industry. The model for such services include a host sharing space in his house with ...
The Effects of a Visually Warm (Vs Cold) Retail Design on the Store Patronage Intentions

Nosheen Khan Niazi (© Lahore School of Economics, 2020)

Purpose/ Significance: One of the most significant developments in marketing pertains to the realization of how store environment impacts consumers’ purchase decisions. However, the aspect of visual warmth and positive ...
Bribing Angry Consumers to Forgive and Repatronage with the Brand: Moderating Role of Personality and Recovery Strategies

Faryal Najam (© Lahore School of Economics, 2020)

Brand hate is felt when the consumer experiences extreme negative emotions towards the brand thus detaches oneself from that brand. This study probed the conditions where a consumer forgave the brand that they hated and ...
Towards the Behavioral Implications of Idiosyncratic Deals

Iqra Ayoub (© Lahore School of Economics, 2020)

Idiosyncratic deals (i-deals) are being recently advocated as effective human resource strategies to derive favorable employee job behaviors. Despite the rapid advancement of i-deals in practice, less scholarly attention ...
CONTRASTING IMPACT OF CELEBRITY ENDORSED ADVERTISEMENTS TRIGGERING SELF-COMPASSION AND SELF-ESTEEM ON CONSUMERS’ ATTITUDE TOWARDS SUCH ADVERTISEMENTS – MEDIATING ROLES OF CELEBRITY ATTRACTIVENESS, CELEBRITY EXPERTISE AND CELEBRITY TRUSTWORTHINESS

Areeba Waseem (© Lahore School of Economics, 2021)

Purpose: The current study tests two models. First model included celebrity endorsed advertisement triggering self-compassion (featuring a normal sized celebrity) as the independent variable, attitude towards advertisement ...
HERDING BEHAVIOR IN ISLAMIC AND CONVENTIONAL STOCK MARKETS – EVIDENCE FROM EMERGING ASIAN ISLAMIC FUNDS

M. Usman Bilal Sufi (© Lahore School of Economics, 2021)

The purpose of this study is to investigate investor Herding, an irrational behavior from the Behavioral Finance domain, in both conventional and Islamic stock markets of Indonesia and Pakistan. The study employs the ...
Green Consumer Behavior among Social Media Users: Examining Consumer Green Perceptions in an Extended Model of Theory of Planned Behavior

Nayab Rafique Minhas (© Lahore School of Economics, 2021)

Purpose: Exploring the ‘green gap’, the purpose of the research is to draw on the theory of planned behavior to investigate the impact of inward and outward environment attitude facilitated by perceived consumer effectiveness ...
IMPACT OF EXECUTIVE COMPENSATION ON RISK AND PERFORMANCE: AN EMPIRICAL ANALYSIS OF BANKS IN PAKISTAN

Sidra Mehmood (© Lahore School of Economics, 2021)

As from last few years, executive compensation is a hot debate, it has been aired in electronic media, academic and practical research thus the study empirically investigates the interrelationship between executive ...
Mobile Money Adoption: A typology of factors impacting the development and diffusion across countries

Zara Ejaz (© Lahore School of Economics, 2022)

Mobile money innovations are expanding rapidly in developing countries, where they cater for the issue of financial exclusion by extending financial services to the millions of unbanked population. However, the adoption ...
PARA-SOCIAL RELATIONSHIP (PSR) FORMED WITH THIRD-PARTY ENDORSEMENTS (TPE) INSPIRES SKIN-CARE INDUSTRY OF PAKISTAN- AN INSTIGATED CHANGE IN MARKETING FEILD

Khaula Aasim Raja (© Lahore School of Economics, 2022)

Making use of the Signaling Theory, this dissertation investigates the impact of expertise of third-party endorsement (TPE) and self-susceptibility to product placement in vlogs in forming the para-social relationship ...
Impact of Parasocial Interaction on Brand Relationship Quality: The Mediating Effect of Brand Loyalty and Willingness to Share Personal Information

Zara Nauman (© Lahore School of Economics, 2022)

This study explores how the attractiveness of digital influencers effects a customer’s relationship with the influencers and the brands they endorse on Instagram. The structural model analyzes the impact of social ...
Impact of Team Resilience on Organizational Citizenship Behaviors: A Multilevel Analysis

Sehar Zareen (© Lahore School of Economics, 2022)

Purpose: This multilevel study aims to find the direct impact of Team Resilience on Organizational Citizenship Behavior and also the indirect impacts of Team Resilience on Organizational Citizenship Behavior through Team ...
THE IMPACT OF FINANCIAL LITERACY AND FEAR OF COVID-19 ON FINANCIAL RISK TOLERANCE

Minahil Awais (© Lahore School of Economics, 2022)

This research has assessed how financial literacy and fear of COVID-19 affect financial anxiety and investor optimism. It has also assessed how anxiety and optimism impact risk tolerance. Gender and education have also ...

Now showing items 21-39 of 41

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