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branding (1)
Bribing angry consumers to forgive and repatronage with the brand: Moderating role of personality and recovery strategies (1)
Business (1)
CAUSES AND CONSEQUENCES (1)
consumer behaviour (1)
Consumer Choice (1)
Consumer Development (1)
CONTRASTING IMPACT OF CELEBRITY ENDORSED ADVERTISEMENTS TRIGGERING SELF-COMPASSION AND SELF-ESTEEM ON CONSUMERS’ ATTITUDE TOWARDS SUCH ADVERTISEMENTS – MEDIATING ROLES OF CELEBRITY ATTRACTIVENESS, CELEBRITY EXPERTISE AND CELEBRITY TRUSTWORTHINESS (1)
Corporate Bank (1)
Economic growth (1)
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