• The Role of Spiritual Engagement and Organizational Resilience in Fear Appeals and Panic Buying Behavior in the Context of COVID-19: A Protection-Motivation Theory Approach 

  Anusheh Ali Gouhar (© Lahore School Of Economics, 2023-04)

  This study explores the relationship between fear of unknown and panic buying behavior in the context of COVID-19. Building on the protection-motivation theory (PMT), the study extends the model by investigating ‘how’ ...
• Impact of Team Resilience on Organizational Citizenship Behaviors: A Multilevel Analysis 

  Sehar Zareen (© Lahore School of Economics, 2022)

  Purpose: This multilevel study aims to find the direct impact of Team Resilience on Organizational Citizenship Behavior and also the indirect impacts of Team Resilience on Organizational Citizenship Behavior through Team ...
• PARA-SOCIAL RELATIONSHIP (PSR) FORMED WITH THIRD-PARTY ENDORSEMENTS (TPE) INSPIRES SKIN-CARE INDUSTRY OF PAKISTAN- AN INSTIGATED CHANGE IN MARKETING FEILD 

  Khaula Aasim Raja (© Lahore School of Economics, 2022)

  Making use of the Signaling Theory, this dissertation investigates the impact of expertise of third-party endorsement (TPE) and self-susceptibility to product placement in vlogs in forming the para-social relationship ...
• Impact of Parasocial Interaction on Brand Relationship Quality: The Mediating Effect of Brand Loyalty and Willingness to Share Personal Information 

  Zara Nauman (© Lahore School of Economics, 2022)

  This study explores how the attractiveness of digital influencers effects a customer’s relationship with the influencers and the brands they endorse on Instagram. The structural model analyzes the impact of social ...
• THE IMPACT OF FINANCIAL LITERACY AND FEAR OF COVID-19 ON FINANCIAL RISK TOLERANCE 

  Minahil Awais (© Lahore School of Economics, 2022)

  This research has assessed how financial literacy and fear of COVID-19 affect financial anxiety and investor optimism. It has also assessed how anxiety and optimism impact risk tolerance. Gender and education have also ...
• Mobile Money Adoption: A typology of factors impacting the development and diffusion across countries 

  Zara Ejaz (© Lahore School of Economics, 2022)

  Mobile money innovations are expanding rapidly in developing countries, where they cater for the issue of financial exclusion by extending financial services to the millions of unbanked population. However, the adoption ...
• IMPACT OF EXECUTIVE COMPENSATION ON RISK AND PERFORMANCE: AN EMPIRICAL ANALYSIS OF BANKS IN PAKISTAN 

  Sidra Mehmood (© Lahore School of Economics, 2021)

  As from last few years, executive compensation is a hot debate, it has been aired in electronic media, academic and practical research thus the study empirically investigates the interrelationship between executive ...
• CONTRASTING IMPACT OF CELEBRITY ENDORSED ADVERTISEMENTS TRIGGERING SELF-COMPASSION AND SELF-ESTEEM ON CONSUMERS’ ATTITUDE TOWARDS SUCH ADVERTISEMENTS – MEDIATING ROLES OF CELEBRITY ATTRACTIVENESS, CELEBRITY EXPERTISE AND CELEBRITY TRUSTWORTHINESS 

  Areeba Waseem (© Lahore School of Economics, 2021)

  Purpose: The current study tests two models. First model included celebrity endorsed advertisement triggering self-compassion (featuring a normal sized celebrity) as the independent variable, attitude towards advertisement ...
• Green Consumer Behavior among Social Media Users: Examining Consumer Green Perceptions in an Extended Model of Theory of Planned Behavior 

  Nayab Rafique Minhas (© Lahore School of Economics, 2021)

  Purpose: Exploring the ‘green gap’, the purpose of the research is to draw on the theory of planned behavior to investigate the impact of inward and outward environment attitude facilitated by perceived consumer effectiveness ...
• HERDING BEHAVIOR IN ISLAMIC AND CONVENTIONAL STOCK MARKETS – EVIDENCE FROM EMERGING ASIAN ISLAMIC FUNDS 

  M. Usman Bilal Sufi (© Lahore School of Economics, 2021)

  The purpose of this study is to investigate investor Herding, an irrational behavior from the Behavioral Finance domain, in both conventional and Islamic stock markets of Indonesia and Pakistan. The study employs the ...
• Towards the Behavioral Implications of Idiosyncratic Deals 

  Iqra Ayoub (© Lahore School of Economics, 2020)

  Idiosyncratic deals (i-deals) are being recently advocated as effective human resource strategies to derive favorable employee job behaviors. Despite the rapid advancement of i-deals in practice, less scholarly attention ...
• Bribing Angry Consumers to Forgive and Repatronage with the Brand: Moderating Role of Personality and Recovery Strategies 

  Faryal Najam (© Lahore School of Economics, 2020)

  Brand hate is felt when the consumer experiences extreme negative emotions towards the brand thus detaches oneself from that brand. This study probed the conditions where a consumer forgave the brand that they hated and ...
• Impact of Consumer's perceived Greenwashing in Advertisements on Green Brand Equity of the Firm: A moderated mediation model using elements of Green Branding 

  Aqsa Sultan (© Lahore School of Economics, 2020)

  Purpose: Recent rise in global warming has led to more sustainable choices by consumers and increasing focus on environmental responsibility by the firms (Chen et al., 2016). Green marketing has emerged as an effective ...
• Antecedents of “Trust and Perceived Usefulness” and Their Effect on Continuance Intention of Mobile Payment Platforms: A Mediation and Moderation Study from Pakistan 

  Ayesha Jamal (© Lahore School of Economics, 2020)

  Purpose: Further to Innovation Diffusion Theory and Technology Acceptance Models, this academic research determines how Trust and Perceived Usefulness of a Mobile Payment Platform affects the Continuance Intention of a ...
• Understanding the Factors Affecting Purchase Intention for Peer to Peer Rental Accommodation Services: A Study of the Developing Economy 

  Rafia Saman (© Lahore School of Economics, 2020)

  Purpose: Shared accommodation services are becoming increasingly popular worldwide and have become a threat for the traditional hotel industry. The model for such services include a host sharing space in his house with ...
• The Effects of a Visually Warm (Vs Cold) Retail Design on the Store Patronage Intentions 

  Nosheen Khan Niazi (© Lahore School of Economics, 2020)

  Purpose/ Significance: One of the most significant developments in marketing pertains to the realization of how store environment impacts consumers’ purchase decisions. However, the aspect of visual warmth and positive ...
• The Impact of Power and Achievement Values on Perceived Relational Conflict at Work, Using a Contingency Approach 

  Ramsha Tahir (© Lahore School of Economics, 2019)

  Purpose: The deep level psychological differences in people may provoke constructive and/or destructive effects on team outcomes. Few studies in literature of human values have studied the individual effects of values on ...
• Protean Career Orientation’s Impact On Work Life Balance: Studying Employability and Person Organization Fit as Mediators 

  Zoraq Mansoor (© Lahore School of Economics, 2019)

  The current thesis studied four constructs including Protean Career Orientation (PCO), Person Organization fit (POF), Employability and Work Life Balance (WLB). The study included seven hypothesizes, five direct paths and ...
• Gift Giving Perceptions in Romantic Relationships: A Consumer Behavior Perspective 

  Samra Nadeem (© Lahore School of Economics, 2019)

  Purpose It is commonly seen that people, often times, tend to stress while buying gifts for their significant others. However, there are also people that enjoy the whole experience. Why is it stressful for some, and enjoyable ...

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