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Lahore School MPhil & PhD Theses
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branding (1)
Bribing angry consumers to forgive and repatronage with the brand: Moderating role of personality and recovery strategies (1)
Business (1)
consumer behaviour (1)
Consumer Choice (1)
Consumer Development (1)
CONTRASTING IMPACT OF CELEBRITY ENDORSED ADVERTISEMENTS TRIGGERING SELF-COMPASSION AND SELF-ESTEEM ON CONSUMERS’ ATTITUDE TOWARDS SUCH ADVERTISEMENTS – MEDIATING ROLES OF CELEBRITY ATTRACTIVENESS, CELEBRITY EXPERTISE AND CELEBRITY TRUSTWORTHINESS (1)
Corporate Bank (1)
Economic growth (1)
Employee attributions of CSR and employee performance outcomes: Examining the relevance of perceived overall justice (1)
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