Why Are Multinational Sales Declining in Pakistan? Evidence from the Tobacco Industry

dc.contributor.author	Aliya Bushra
dc.contributor.author	Nasra Wajiha
dc.date.accessioned	2014-08-21T09:43:04Z
dc.date.available	2014-08-21T09:43:04Z
dc.date.issued	2014-12
dc.identifier.citation	The Lahore Journal of Business ,Vol. 02, No. 2	en_US
dc.identifier.issn	ISSN 2223-0025
dc.identifier.uri	http://hdl.handle.net/123456789/6233
dc.description	PP. 17, ill.	en_US
dc.description.abstract	Pakistan’s multinational companies have strong potential for growth and represent a large and increasing number of consumers. Unfortunately, their sales have been affected by certain factors. This study identifies these factors using a mixed-methods approach and qualitative data collected through semi-structured interviews and focus groups. We administered 100 questionnaires among the employees of two large tobacco manufacturers. The results indicate that brand switching, product development, product mix, point of sale, competition, and price are significant factors that affect sales in the tobacco industry.	en_US
dc.language.iso	en	en_US
dc.publisher	© Lahore School of Economics	en_US
dc.subject	Mixed methods	en_US
dc.subject	Profitability	en_US
dc.subject	Brand switching	en_US
dc.subject	Promotion	en_US
dc.title	Why Are Multinational Sales Declining in Pakistan? Evidence from the Tobacco Industry	en_US
dc.type	Article	en_US