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Consumer Ethnocentrism (1)
Consumer ethnocentrism (2)
Consumer Perceptions (1)
Consumption inequality (1)
Container (8)
Contemporary (1)
Content analysis (1)
Contractionary (1)
CONTRASTING IMPACT OF CELEBRITY ENDORSED ADVERTISEMENTS TRIGGERING SELF-COMPASSION AND SELF-ESTEEM ON CONSUMERS’ ATTITUDE TOWARDS SUCH ADVERTISEMENTS – MEDIATING ROLES OF CELEBRITY ATTRACTIVENESS, CELEBRITY EXPERTISE AND CELEBRITY TRUSTWORTHINESS (1)
Cooperation (2)
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